To gather some research based on focus groups and market segmentation, I decided to make a survey with demographic questions as well as asking if people would visit the Hotel Kakslauttanen. This will help me know the type of people that would visit the website, and therefore help me know who to design it for.
Questions
1. What is your gender?
Female
Male
2. How old are you?
18-29
30-39
40-49
50-64
65 years and older
3. What is your marital status?
Single
Married
Divorced
Separated
Other (please specify)
4. What is your occupation?
single text box
5. Would you visit Lapland?
Yes
No
Please state why.
This is an igloo hotel in Lapland called Hotel Kakslauttanen.
6. At the hotel just shown you can see the Northern Lights in the glass ceiling above, while staying in the warmth and experience being in an igloo. Would you like to visit this hotel? Please state why.
text box
7. These are some of the activities you can do in Lapland. Please tick the ones you would be interested in doing.
Husky Safari
Northern Lights
Sauna
Ice Karting
Reindeer Safari
Santa Visit
Lappish Dinner
Skiing
Snowboarding
Ice Sculpture Making
Ice Swimming
Mountain Biking
Cross Country Skiing
8. Why would you go on holiday here?
Family holiday
Skiing holiday
Romantic holiday
Luxury holiday
Christmas holiday
Honeymoon
To see Northen Lights
I wouldn't stay here
Here is a link to the survey:
https://www.surveymonkey.com/s/WQCSW65
Answers
Here are the answers to my survey.
What is your marital status?
What is your occupation?
Why?
Fascinating, associate it with Christmas- love Christmas!
A unique experience - Tick off the bucket list
because it is different from the normal holidays/breaks.
I have never been before, so it would be a new adventure
To see Santa and ride a sleigh
To experience a wilderness environment, and enjoy an authentic Scandinavian Christmas-themed break.
I wouldn't never go... there's just a lot of other (warmer) places I'd like to go first
I've heard its quite expensive and I don't know much about it.
To experience northern lights
Yes, I haven't been before but looks interesting and the landscape, night sky looks amazing.
Because it is like nowhere I've ever been before.
To see the Northern Lights and be in a magical place so different to anything I've been to before
Different, new experience, exciting.
Visited before - really enjoyed it
I have other places to go first.
It's the home of Father Christmas!
Because I love snow and adventurous holidays - better than lying on a beach!
Just be amazing to go there, especially to see the northern lights.
Looks like the holiday of a lifetime and has some great reviews from thousands of people.
I'd love to take my little boy when he's older to see Santa
Would love it- I'm into photography so could capture northern lights if there no too much light pollution
Definitely, it is something you would do and then keep telling everyone when you get back about how amazing it was. asaeeing the picture makes you wish you was there.
You would feel nice, safe, and warm,whilst enjoying a wonderful quirk of nature.
Yes because it's different to standard hotels
The hotel appears as a unique place to stay, providing warmth and comfort in a rugged inhospitable environment that can be enjoed from your hotel room window.
I've always wanted to stay in an igloo
Yes, I'd like to see the Northern Lights and this looks ideal. Also quite unusual.
Yes I would one of those things you put on your bucket list at my age
It looks like a unique experience
My partner and I, love the night sky and it is one of our dreams to experience the Northern Lights.
Yes! Unique experience and would be something to remember
Yes if with my partner, it looks vey romantic, very different experience from what I've had before and i love to travel.
Yes, because can see the views whilst keeping warm
Maybe, it depends on the cost and other commitments at the time.
Yes, different experience, amazing views and beautiful scenery
Unreal setting and views to sleep under
Yes because it is a unique and amazing experience. It would be super romantic and one of those moments you'd never forget - amazing!
YES! This looks amazing, sleeping in an igloo and looking at the northern lights would be amazing!
Yes, looks amazing and a different experience to any typical holiday.
Yes! It looks fantastic plus it's something different
These answers were so useful to me in shaping the content and design of my website. As everyone but said they would like to go, it needs to aim at a wide range of ages and be easy to use and navigate for them all.
I also noticed that most people wanted to see the Northern Lights so I want this to be a big feature on my site, as it's what people would want to see on it.
I will use the most popular things that people want to see there my on website because this will encourage users to want to go and get them excited.
