OUGD503 - Responsive: Yoke Boards

Here are my final boards for my Yoke submission.
The picture on the first board was taken from Yokes blog.

OUGD503 - Responsive: Yoke Exhibition

Yoke had chosen two of my posters to be featured in their exhibition, which I was really excited about! Seeing them in the exhibition was a good feeling, and I was really happy with the design that I was paired up with. The exhibition was a great success with a big turn out, and I was really happy that I had participated. It was the first exhibition I had ever been in.

My conversation in code poster was featured on one of the A3 prints.

Then my soundwaves poster was featured three times on the mini posters.

You can see it on the 2nd row, 2nd poster down, 2nd row fifth poster down, and third row third poster down.

I thought it was funny that me and Sarah had been paired together on one of these.

Here are close ups of the mini posters my soundwave design was featured on:

Here is a blog post from Yoke stating who I was paired up with.

OUGD503 - Responsive: Uber Crit

This week we had an Uber crit on all the responsive brief's we have done so far.
I created boards for the occasion:

I only included a final image for each project, with a small explanation of the brief and my solution so people got the gist of it. I didn't include any developmental work as I just wanted impact boards, but I could have done better mock ups.

Here is my individual feedback:

Presentation

Strengths

• Works as a set
• Final products are impactful on every page
• Overall consistency and aesthetic style
• Really like how the images and type are balanced on the design boards

Suggestions

• Improve quality of photographs - bacon packaging
• The brief could be placed on boards to add clarity
• Companions - what was brief?
• Shorten the headers
• Make the text on the boards smaller
• Could use some more exciting structures on the boards

Project Management

Strengths

• Well managed with a wide variety of print and web based briefs. Ideas and concepts showcased well on all design boards.
• 'Coming Soon' shows project management and time keeping skills
• Final outcomes visible on your boards. Typeface created for some briefs which shows design skill and development

Suggestions

• More than one board for each brief showing products, range and distribution, as well as giving more in depth and information on each briefs board
• Unable to see progression on blog

Has Brief Been Answered?

Strengths

• All briefs feature a different concept, resolution and design styles
• What and Why have been answered continuously
• Companion - simple iconic symbols/images which represent animals
• You've answered your briefs constructively, effectively and professionally
• Danepak - very professional, I would purchase. Colours remind me of bacon. The pigs make a nice touch too

Suggestions

• Companions - show how the logo will look on the shops along with branded merch

Additional Comments

• Good variety of final outcomes, print, digital, web - shows strong and varied skill set
• Really love the concept for the Dialogue brief
• Crafting of packaging is well finished
• Digital execution is really good
• Mock up of pet shop logo could be added for further depth 

Feedback

I was really happy with the feedback - all the suggestions made were valid, and after looking at other peoples boards along with feedback I know I definitely need to start making mock ups when I produce designs. It looks more professional, and gives people context. I think it would be better to show product, range and distribution too. I think this session was really constructive for my individual feedback, and I know what to improve next time. But I also appreciated the positive feedback on consistency of boards, variety of briefs and my concept for Dialogue.

When I was making the boards for this session, the one I didn't change was Companions - this was an existing one that I gave to the client, and this is the only board which people have mentioned doesn't mention the brief. I'm happy that they picked this up, and it is the only one they felt didn't explain everything.

Collaborative Feedback

I was a bit apprehensive about this, because we only had one board, and hadn't included all the design, and the mock ups we had were of poor quality. I didn't really think to go further with these beforehand - and the next day they were all completely finished so would have been nice to get feedback on all of them. 

Anyway, this was the feedback we got which was all positive:

• Illustrations are really appropriate and well executed
• Illustrations are strong
• Concept is great - really interactive for kids + informative too
• A few print issues are clear
• The illustrations are fantastic!
• Really aesthetically appropriate and well executed
• I really like the Treetops Box, very warm, strong colours
• Illustrations suit target audience
• Seems that you've got all the elements you need to cut out
• Very thoughtout
• Lots of facts for children
• Incredibly child appropriate, I hope this goes down a storm with you
• Interactive and wonderfully engaging
• Gimme
• Check typesetting
• The illustrations are fantastic!
• Really strong powerful images, very fun, very playful

The only suggestions made we already realised before the crit - about type.
So overall we were obviously very happy about the feedback - I am just kicking myself in the teeth for not having more physical things to show really. I'm really glad people think it is appropriate for the brief, and we have worked very hard to make sure it answers the brief as much as we can, so it has paid off to get this feedback. 

OUGD503 - Responsive: Yoke Submission

I submitted my three designs to Yoke, and I received this email to say that they got it.

OUGD503 - Responsive: Yoke Brief

Two third years have set up an exhibition called Dialogue, and asked our class to produce some posters for it. The theme is dialogue, and can take any form you want. They are going to be printed on top of another submitted piece, and here are some examples they showed us.

Here is the brief and submission details on the website:

I started thinking of ideas through a mindmap.


As I like coding, I wanted to produce something in code style, as it would also fit their simple aesthetic. As the brief suggests doing a past conversation, I decided to base my idea on when I bought an ice cream at the weekend in Cleethorpes. There's quite a lot of dialogue involved, asking questions about sauce, sprinkles, size etc, and exchanging the money as well as small talk. I wanted to do this as it's a simple exchange, but it was nice to have that simple exchange for a day when I am usually doing work all the time.

I wanted the code to actually work, so I also tested it.

I started coding, and used two different classes, called vendor and customer so you know who is talking. For each, they have different fonts and sizes to represent tone of voice. The vendor is more confident, and older, whereas the customer is younger.

At first I didn't realise why the sauce flavours were going on the next line, but I then figured out I needed to make it a span class, not a div.

I also didn't know what kind of inline style to make it, whether I should add the colour code there, or add a class to it with the name of the colour it would be. In the end I thought adding a class would be better, because the viewer could understand it more easily rather than having the colour code.

Here it is in the end. At first it was too small at 12pt, so I chopped out some of the conversation and head so it could be 15pt.

The title is Ice Cream Order so you know what is happening.

I also added comments to add as stage directions to describe what was happening.

I also added a form when the vendor asks what flavour sauce they want, as a radio checkbox so that only one flavour can be picked.

Although it is boring here, it might look quite quirky over a photograph in colour, and it will bring people over to it to see what is written. I wonder if anyone will be able to understand it because it is written in code, and people submitting like print, it would be interesting to see.

The next poster I wanted to do was turn a photograph I have taken and turn it into a half tone image. Airports have great dialogue - they connect people, let you travel across the world and I love the stories people have when they meet each other- which are usually dramatised in programmes like Airline. As I have a recent photo I took in an airport, I thought this would be good to use, and it would work well with something overlayed on top of it.

Here is the original image:

I took it into Photoshop and made it Grayscale, then went onto Bitmap.

I made it 300dpi and turned it into a Halftone Screen.

Then I played about with the settings seeing which I preferred.

Here is a close up of the halftone setting I picked.

I also tried it uncropped, which I think looks better, but the original has two people's stories so I kept that one.

Here is the final image:

For the third submission, I decided to look at ways communication can be viewed, and looked at soundwaves.

I thought it would be a good idea to record conversations that I have with my housemates, and turn them into soundwaves using a programme called Logic 9. I wanted to do this because we always sit round our kitchen table and talk while listening to music so it is relevant and familiar dialogue to me. I also thought it would work well as an overlapping screenprint, as it wouldn't fill the whole space but is also a solid colour.

I tried a few different versions before settling on this one. I chose this one because it shows a continuous linear conversation by being horizontal as well as showing different patterns in the waves.