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Monday, 28 October 2013

OUGD504 - Design for Web: Survey

To gather some research based on focus groups and market segmentation, I decided to make a survey with demographic questions as well as asking if people would visit the Hotel Kakslauttanen. This will help me know the type of people that would visit the website, and therefore help me know who to design it for. 

Questions


1. What is your gender?

Female
Male

2. How old are you?

18-29
30-39
40-49
50-64
65 years and older

3. What is your marital status?

Single
Married
Divorced
Separated
Other (please specify)

4. What is your occupation?

single text box

5. Would you visit Lapland?

Yes
No
Please state why.

This is an igloo hotel in Lapland called Hotel Kakslauttanen.





6. At the hotel just shown you can see the Northern Lights in the glass ceiling above, while staying in the warmth and experience being in an igloo. Would you like to visit this hotel? Please state why.

text box

7. These are some of the activities you can do in Lapland. Please tick the ones you would be interested in doing.

Husky Safari
Northern Lights
Sauna
Ice Karting
Reindeer Safari
Santa Visit
Lappish Dinner
Skiing
Snowboarding
Ice Sculpture Making
Ice Swimming
Mountain Biking
Cross Country Skiing

8. Why would you go on holiday here?

Family holiday
Skiing holiday
Romantic holiday
Luxury holiday
Christmas holiday
Honeymoon
To see Northen Lights
I wouldn't stay here

Here is a link to the survey:

https://www.surveymonkey.com/s/WQCSW65


Answers
Here are the answers to my survey.



What is your marital status?


What is your occupation?

Director
11/15/2013 10:12 PM View respondent's answers
Designer / Student
11/1/2013 10:39 AM View respondent's answers
chemical plant operator
10/30/2013 8:10 PM View respondent's answers
Administration
10/30/2013 6:24 PM View respondent's answers
Sales associate
10/30/2013 3:21 PM View respondent's answers
Office Worker
10/29/2013 2:08 PM View respondent's answers
Dogsbody
10/29/2013 1:41 PM View respondent's answers
Administrator
10/29/2013 1:37 PM View respondent's answers
Administrator
10/29/2013 1:32 PM View respondent's answers
Retired
10/29/2013 1:07 PM View respondent's answers
Freelance
10/29/2013 11:23 AM View respondent's answers
Retired
10/29/2013 7:53 AM View respondent's answers
house wife
10/28/2013 7:30 PM View respondent's answers
Student



Why?

Fascinating, associate it with Christmas- love Christmas!
11/15/2013 10:12 PM View respondent's answers
A unique experience - Tick off the bucket list
11/1/2013 10:39 AM View respondent's answers
because it is different from the normal holidays/breaks.
10/30/2013 8:10 PM View respondent's answers
I have never been before, so it would be a new adventure
10/30/2013 6:24 PM View respondent's answers
To see Santa and ride a sleigh
10/30/2013 3:21 PM View respondent's answers
To experience a wilderness environment, and enjoy an authentic Scandinavian Christmas-themed break.
10/29/2013 2:08 PM View respondent's answers
I believe in Christmas
10/29/2013 1:41 PM View respondent's answers
I wouldn't never go... there's just a lot of other (warmer) places I'd like to go first
10/29/2013 1:37 PM View respondent's answers
I've heard its quite expensive and I don't know much about it.
10/29/2013 1:32 PM View respondent's answers
Because it's magical
10/29/2013 1:07 PM View respondent's answers
To experience northern lights
10/29/2013 7:53 AM View respondent's answers
Yes, I haven't been before but looks interesting and the landscape, night sky looks amazing.
10/28/2013 7:30 PM View respondent's answers
Because it is like nowhere I've ever been before.
10/28/2013 4:55 PM View respondent's answers
To see the Northern Lights and be in a magical place so different to anything I've been to before
10/28/2013 8:30 AM View respondent's answers
It's where Santa lives
10/28/2013 7:10 AM View respondent's answers
Different, new experience, exciting.
10/27/2013 10:30 PM View respondent's answers
Visited before - really enjoyed it
10/27/2013 10:21 PM View respondent's answers
I have other places to go first.
10/27/2013 10:07 PM View respondent's answers
It's the home of Father Christmas!
10/27/2013 10:03 PM View respondent's answers
Because I love snow and adventurous holidays - better than lying on a beach!
10/27/2013 10:03 PM View respondent's answers
Just be amazing to go there, especially to see the northern lights.
10/27/2013 10:01 PM View respondent's answers
Looks like the holiday of a lifetime and has some great reviews from thousands of people.
10/27/2013 10:00 PM View respondent's answers
I'd love to take my little boy when he's older to see Santa
10/27/2013 9:59 PM View respondent's answers


Would love it- I'm into photography so could capture northern lights if there no too much light pollution
11/15/2013 10:12 PM View respondent's answers
A unique experience!
11/1/2013 10:39 AM View respondent's answers
Definitely, it is something you would do and then keep telling everyone when you get back about how amazing it was. asaeeing the picture makes you wish you was there.
10/30/2013 8:10 PM View respondent's answers
You would feel nice, safe, and warm,whilst enjoying a wonderful quirk of nature.
10/30/2013 6:24 PM View respondent's answers
Yes because it's different to standard hotels
10/30/2013 3:21 PM View respondent's answers
The hotel appears as a unique place to stay, providing warmth and comfort in a rugged inhospitable environment that can be enjoed from your hotel room window.
10/29/2013 2:08 PM View respondent's answers
I've always wanted to stay in an igloo
10/29/2013 1:41 PM View respondent's answers
Looks cool
10/29/2013 1:37 PM View respondent's answers
Yes, I'd like to see the Northern Lights and this looks ideal. Also quite unusual.
10/29/2013 1:32 PM View respondent's answers
Yes I would one of those things you put on your bucket list at my age
10/29/2013 1:07 PM View respondent's answers
Yes. To see the aurora.
10/29/2013 11:23 AM View respondent's answers
It looks like a unique experience
10/29/2013 7:53 AM View respondent's answers
My partner and I, love the night sky and it is one of our dreams to experience the Northern Lights.
10/28/2013 7:30 PM View respondent's answers
Yes it would be magical.
10/28/2013 4:55 PM View respondent's answers
Yes! Unique experience and would be something to remember
10/28/2013 8:30 AM View respondent's answers
Because it look ace
10/28/2013 7:10 AM View respondent's answers
Yes if with my partner, it looks vey romantic, very different experience from what I've had before and i love to travel.
10/27/2013 10:30 PM View respondent's answers
Yes, because can see the views whilst keeping warm
10/27/2013 10:21 PM View respondent's answers
Maybe, it depends on the cost and other commitments at the time.
10/27/2013 10:07 PM View respondent's answers
Yes, different experience, amazing views and beautiful scenery
10/27/2013 10:05 PM View respondent's answers
Unreal setting and views to sleep under
10/27/2013 10:03 PM View respondent's answers
Yes because it is a unique and amazing experience. It would be super romantic and one of those moments you'd never forget - amazing!
10/27/2013 10:03 PM View respondent's answers
YES! This looks amazing, sleeping in an igloo and looking at the northern lights would be amazing!
10/27/2013 10:01 PM View respondent's answers
Yes, looks amazing and a different experience to any typical holiday.
10/27/2013 10:00 PM View respondent's answers
Yes! It looks fantastic plus it's something different
10/27/2013 9:59 PM View respondent's answers







These answers were so useful to me in shaping the content and design of my website. As everyone but said they would like to go, it needs to aim at a wide range of ages and be easy to use and navigate for them all. 
I also noticed that most people wanted to see the Northern Lights so I want this to be a big feature on my site, as it's what people would want to see on it.
I will use the most popular things that people want to see there my on website because this will encourage users to want to go and get them excited.










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