OUGD504 - Studio Brief 1: Print Pt 1

After our briefing this morning we got into groups and had to think of definitions for the following:

• Format
• Color
• Process
• Production
• Finishing
• Stock

Format

• The scale and size of resolutions and how you work with it and apply designs to it.
• Eg, books, posters, packaging, environmental, business cards
• Considerations of surroundings

Colour

• CMYK/RGB
• Lithograph
• Formula colour, four plate process
• Consider how it looks on screen as well as printed (RGB/CMYK)
• Pantone matching
• Ittens Colour Theory
• Difference of colour/quality in digital and screenprint
• Cost of printing - black and white, screen/digital, four colour/formula colour

Production

• How the resolution is being made
• Final medium
• Screenprint/digital print, bookbinding, making the resolution

Finishing

• Thinking about the distribution of the resolution - where it is going to be applied - mass production, outside, billboards, vans etc
• Practicality and cost
• Finishing techniques eg, foiling, embossing, debossing, spot varnish, guilding, screenprint etc

Stock

• Stock affects costs, scale, texture, tone of voice, durability etc
• Consider before printing as different processes like screenprinting and foiling will need a certain stock

Process

• Ideas, process, experiments
• The final outcome is affected by the process
• The process is affected by the choice of stock, finishing, timescale and distribution
• Design decisions such as booking digital print, resources, technical assistance