Once we had a better idea on what brief we wanted to do based on how well the brief was written and what it was asking, we answered some questions about that brief.
5 Problems Brief Proposes
- Encourage people to want to go to a restaurant rather than watch TV
- How could a typographic theme be applied throughout a restaurant? Branding, interior etc
- Solve branding problem - create a concept
- Define the market - is it for special occasions, family lunch, business, designers
- How to apply it to print/screen/combined media
How Can I Solve This Problem
- Define an audience - who would want to go?
- Think of a menu - appropriate food/names
- Combine food/type - moulds/photography
- Think of printed/screen material that is needed
- Research what audience want from a restaurant
5 Facts about Content/Subject
- Something appealing about going to a restaurant - family dinner, special occasion etc
- There re 24/7 food channels on TV
- Every aspect is considered - production, delivery, prep, purchase
- Restaurants offer an appropriate environment to make an occassion successful
- Mutton Quad - tpye pun
5 Facts about the Audience
- It's up to the designer to define
- Who is interested in typography? - designers, printers, educators, typographers
- Why would type geeks go? - business dates, work do's, colleagues going
- What do they want? - in jokes, things to relate to, good food
- No age range is specified
5 Things about Content I Want to Communicate
- Type jokes/relateable things - interest to designers
- Dear branding - appropriate/purposeful formats
- Technical/contextual references
- Make food/atmosphere appealing
- Something appropriate for designers/printers/typographers to have business datse/work do's at
5 Things I Don't Know About The Brief
- Specified audience
- Mandatory requirements regarding format
- How interior/exterior proposals can be proposed and is this mandatory
- Price - is it upmarket, cheap + cheerful in mind?
- How to take photographs of food/material professional
- How to create moulds
- How many resolutions are expected to be done - drink labels, food packaging for kitchen, uniform etc
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