Initially I wanted to do blue and yellow, as it reflects the sea, sun and is bright and fun like a holiday should be. However, P&O, Norwegian Cruise Line and Royal Caribbean use these colours, so I wanted to do something different.
Here are the colour palettes I created based on Mediterranean countries.
Orange, purple and blue seem to be the most popular colours that were in the images.
I think my favourite combinations are Mykonos, Corfu, Rome, Venice, Valencia, Florence, Monte Carlo, Santorini, Ajaccio and Villafranche.
I need to work out which is best suited to my audience, and how I can incorporate more than two colours into the brand, as I haven't really done that before.
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