Once I had written all of my content, I went to InDesign to start design the report. Here is my development.
Companions Pet Shop
I started with Companions Pet Shop. At first I thought it could be good to use Drop Caps as I've never used them before and it would fit in with the lengthy amount of text that I had.
I put in a coloured rectangle first of where the logo would go. I liked the idea of having a heading, subheading and text as though it was a newspaper or magazine layout.
I was really struggling to make use of the space as I didn't want paragraphs starting at the bottom of the page.
I decided to have little headings for each section so that the reader knows what part it is - as it is long they could get bored with no line breaks.
I made all text justified left and with no hyphens.
I tried adding a line between the heading and subheading.
I then bought the logo in to see how it all worked.
I thought maybe adding the two other logo versions I gave to the client to fill space.
I thought about adding a border around the logo so it's more structured.
I tried adding more drop caps, and big quotes in the middle to fill more space. I also tried three column grid.
I tried left aligned title and subheading.
I made the logo fit across three columns. This was making more of an improvement now, I thought. Filling a lot more space, but I couldn't make the third column work.
I do like this layout and I could have added more text on the fourth column to make it even.
I tried having a lot of space on the top right page.
I stayed with this layout in the end because the columns are near enough even.
Then I changed my mind.
I went back to the previous layout I was trying and added more content to make it work.
Matthew Savage Photography
I then started on this project, as I liked the mockup images I had used.
I tried using three columns first.
I had a lot of content for this project, but three columns wasn't quite filling the space.
This worked perfectly, but then I thought I wanted to add more photos to show different pages so where would they go.
I tried adding them in.
I tried adding the four images I had with the content over four pages.
This didn't look bad, but I wasn't happy with it still.
I then tried having a feature page firstly.
And the rest of the content on the next dps. But this still means I can't include two images.
Then I thought about having a full width image that would show how you scroll through albums.
So I created this on InDesign and implemented it. I like this layout, it doesn't look strange having some white space.
So here are the three dps's for this project.
First a feature page.
Then two images and some content.
I like this layout, it isn't completely filled so gives a bit of space to breathe.
Then the third page with the rest of the content and the long image.
Yoke
Then I started on Yoke. I had a few images to go on this project - the three posters I designed and photographs of the exhibition with my work.
I tried the layout like this first, but it only had my posters designs on. I liked the layout though. So I decided to spread these designs over four pages, and have two pages with full photographs of the exhibition on.
Here are the final Yoke Pages
Keith Baldock Artist
I took a screenshot of one of the pages in the actual browser.
Here is the final layout which I think works well.
Sophie Davey Photography
I then began this project. I had some photographs I wanted to use rather than digital designs so you can see how they look printed.
I tried to keep the layout simple just using one large image and two columns.
I then enlarged the image to fit over three columns, as I didn't need that much space for the text..
I also got one of the clients picture where she has used my watermark to show that as well. I like this layout because it has a good balance of text to imagery.
Air Up
I then began the next project. I made a mockup of the album artwork first to show in the report, as it looks more professional.
This is the layout I used, and I did it pretty quickly. I like this as although there is a lot of text, there is still some white space so it isn't overcrowded.
I think its important to have some pages which aren't completely full as I do have a few of them and it needs to be balanced.
I just added a bit more content so that it reached the bottom margin.
BEAR
I had quite a lot of content for BEAR, plus a wide range of photos to choose to include.
I just didn't like how I had cropped the top image, although it did mean the space on the right page was nicely filled.
Here are the final spreads.
I made the image with all the cut out pieces full again and used on the left page. I think this is a lot more balanced.
I also had a feature page for this so you can see the whole set.
P.A. Kelsall
I then started on this project, and I needed to have a couple of dps's because I wanted to show all of the pages I designed for the site.
I started by playing with different widths for the text.
I then tried the image on the bottom.
I moved it back to the top and chose two widths for the text.
On the right page I only included one column of text, because I only had three left and needed the other two for the next dps.
I moved the text column to the left side which looks better.
On the next dps, I used the two other paragraphs and included the rest of the images.
I started sorting out the placement of everything making sure it fit in the grid.
I extended the bottom left image to the edges of the pages.
Future of Bacon Packaging
I had quite a few pictures I could choose for this as well. The Solution paragraph was really big, so I wanted that to have a four column width because I didn't want to break it up over two separate columns.
This is the final spread. I'm quite happy with it, there is a clear balance of text and image.
Front Cover
I then started doing some designs for the front cover, based on what I had drawn.
I liked having uneven boxes to show what is included inside, but didn't feel like it reflected the rest of the book.
So I tried even straight rectangles instead. I also added a number next to each block to show what page each one is - the front cover also acts as the contents page.
The blocks represent books - as each report is quite long for the projects so ties in with that.
I then started playing around with how I could present the title.
This is what I chose in the end - a bit of balance between the black boxes and no background.
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