OUGD505 - Design Production 2: Studio Brief 2 - Cruise Story

Cruise Story
I thought of a story for my cruise liner so I could narrow it down more.

• It is a small company
• Fleet of three ships
• Only departs from Southampton Port
• Only calls to Mediterranean Ports
• Yearly Cruises
• Primarily English passengers, but could be more affluent Americans and people from other countries who will fly over
• Families, maturer couples and groups of friends. 30+
• For people who are new to cruising, want a relaxing holiday or experience a smaller ship

Name
I then started thinking of a name for the cruise liner, thinking of keywords and the tone of voice of the company.

• Trustworthy
• Fun/Exciting
• New to cruising
• From UK
• France, Spain, Italy, Croatia, Turkey, Corsica, Cyprus, Portugal, Canary Islands, Greece
• British company
• Mediterranean
• Beach, city, landscape
• Sun
• Travel
• Discover
• Explore
• Nautical
• Entertaining
• Holiday
• Wake up somewhere new everyday
• Special
• Voyage - travel by sea
• Discover the med
• From comfort of UK
• Once in a lifetime

From this, I thought of existing names for cruises - Princess Cruises, Celebrity Cruises, Royal Carribbean, Cunard Cruises, P&O, Norwegian Cruise Line. They all exude luxury holidays or focus on geographical locations.

So I thought of three possible names:

• Mediterranean Cruises
• Mediterranean Voyages
• Mediterranean Explorer

I decided that Mediterranean Voyages was the best name, because it is straight to the point and does what it says on the tin. Voyage means to travel by sea, so is appropriate, and it only travels to the Med, so people know exactly where it goes.

Name:

Mediterranean Voyages

Collateral
I thought of a list of things that I wanted to create for this:

• Website
• Card/Pass
• Loyalty drinks card
• Loyalty ice cream card
• Business card
• Printed stationary
• Bag
• Sick bag
• Mini brochure
• Whats going on
• Web banner
• Ship
• Card holder or lanyard
• Stamp

Now I am going to think of colours for the brand.