OUGD505 - Design Production: Cruise Publication - Final Crit

We had a final crit on the cruise publication today, and presented to our peers before getting detailed feedback.

I had my book printed, but I realise I need to have it reprinted as the text is too big.

Feedback

Strengths

• Size of publication and binding method
• The scale of the publication is effective and appropriate to the context/content
• The images are vibrant, eye-catching this effectively encourages people to cruise

Considerations

• Images used, pixelated - stock used +1
• When binding consider how close some of the numbering of pictures are to crease +1
• Packaging..
• To avoid images being affected when folding your publication maybe add a small gutter so the images aren't touching the center of the page fold? +1
• Number of placement on pictures, personally I'd keep it more consistent
• Separation lines could be made lighter weight
• I think you should mock both saddle and perfect bound examples and then see which is most successful. I also think you should experiment with a sans serif body copy font.

Areas for Improvement

• Could experiment with using a gloss finish stock to resemble holiday brochures? Images tend to sit more vibrantly on the page with a gloss/satin stock. This would be more appropriate for your images.
• I think the type face used for the body copy doesn't really work, a sans serif to suit the headers.
• Spelling errors!

Overall I am happy with the feedback, and people have made some good points. Even though I had proof read, and got somebody else to, there was still spelling errors!! Glaringly obvious ones too, so I'm glad people actually read it. The only thing I would say is that someone has suggested using a glossy stock to resemble holiday brochures - actually the pages are really thin, cheap uncoated stock, and the covers are laminated, which is what I'm going to do.