OUGD505 - Design Production 2: Studio Brief 2

We had a briefing for Studio Brief 2, and an exercise following that. The idea I have in mind for this brief is to create Cruise Line branding. Try and keep it small by having 3 ships in a fleet, embarking from Southampton and only going to the Mediterranean.

The exercise was to write down a list of as many words as you can think of in 3 minutes to do with your topic.

Cruises

• Travel
• Holiday
• Luxury
• Abroad
• Ship
• Swimming Pool
• Restaurants
• 24/7 Buffet
• Johnny Rockets
• Ice Cream
• Slushies
• Drink Card
• Cocktails
• Food Sculptures
• Exotic Food
• Sick Bags
• Photographers
• Gallery
• Formal Evenings
• Captain
• Cinema
• Shows
• Cabin
• View
• Windy
• Sun Lounger
• Destinations
• Mediterranean
• France
• Cannes
• Villafranche
• Monaco 
• Monte Carlo
• St Raphael
• Riviera
• Yachts
• Red Carpet
• Casino
• Italy
• Pompeii
• Naples
• Sorrento
• Sicily
• Naples
• Mascot
• Promenade
• Florence
• Pisa
• Trevi Fountain
• Leaning Tower
• Vatican City
• Four Scooped Icecream
• Hot
• Shoulders/Knees covered
• Spain
• Barcelona
• Park Guell
• Casa Batllo
• Gaudi
• Flamenco
• Water Fountain
• Valencia
• Palma
• Mallorca
• Corsica
• Turtles
• Croatia
• Dubrovnik
• Turkey
• Greece
• Santorini
• Alaska
• Caribbean
• America
• Australia
• Scandinavia
• On Board
• Boarding Pass
• Airplanes
• Family Holiday
• Towel Animals
• Workers - global
• Kids Club
• Water
• Waiters
• Photographers
• Merchendise
• Lifeguard
• Maids
• Receptionist
• Chef
• Sports Centre
• Rock Climbing Wall

Processes I Want To Try

Then we had to list processes that we wanted to try

• App design
• Coding
• Vinyl cutting
• Using 3D Workshop
• Branding Guidelines
• Advanced Form/Big Website
• Information/Wayfinding
• Editorial - printing externally
• Photographing work
• Photoshop Mockups

Products Interested In Creating

We were then asked to write a list of products we could create for this project

• In depth website - functional, viable, forms, corporate
• App Design
• Editorial design - brochure
• Matt lamination
• Mockups
• Branding Guidelines
• Email format
• Letterheads
• Banners
• Social media
• Drinks/loyalty card
• 18+ wristband/card
• Cabin toiletries
• Embossed soap
• Shower gel capsules
• Bottles
• Towel animals
• Towel animal handbook
• Do not disturb sign
• Biscuits
• Ship map
• Uniform
• Lanyard
• Stationary
• Ship merch
• Teddy
• Pens
• T shirts
• Walkway
• Directions
• Show advertising
• Sick bags
• Boarding pass
• Airplane material
• Mailshot
• Travel agents presence
• Swimming pool signage
• Health and safety

Audience

We then had to ask questions we didn't know about our audience

• Which particular audiences go at different times of year
• What nationalities go to certain destinations
• Biggest audience for med cruises
• What jobs/income do they have
• Why do they go on cruises
• Age
• How many fly/depart from own country
• What countries do they want to see
• Why is there so many ships in a fleet

After doing this I realised how much I could go with it, and that I should bring it back a bit because it is a very big task at the minute, and is unrealistic.