My initial idea was to rebrand plane food, but the problem with that is people don't choose to have it - you get what you're given. In my peer feedback they suggested having a cafe at a train station where you can order food to take it on the journey with you.
I did like this idea, but it would be like any other train station cafe - you can take any of that food onto a train for you, you don't specifically get it on the train.
I did like this idea, but it would be like any other train station cafe - you can take any of that food onto a train for you, you don't specifically get it on the train.
I decided to make another mindmap thinking of more ideas, to see if I can think of anything more feasible.
{insert mindmap}
Concept
I liked the idea of creating a cafe and place to sit down for people who want to read or study. In some Waterstone's they have a Costa coffee shop inside for customers, and I want to create a more accessible cafe like this. It would have bookcases, sell light snacks and drinks and be a place for people to read and do work. *After some research I now know the term is a library cafe.
I decided to rewrite the brief slightly to fit my new idea and concept:
Brief Title
Typographically Themed Restaurant
The Brief
You have been asked to create a brand concept for a typographically themed restaurant which you must create a name, logo, printed material and screen based media for. Typography must be the theme throughout the branding and should be explored thoroughly to create an effective and consistent concept.
Considerations
You must consider the audience's wants, needs and understanding of typography, and how this can improve their customer experience in the restaurant.
Consider the type of restaurant it is - is it ethical, a franchise, fast food chain, what kind of food does it serve? Which will be most appropriate to the target audience?
You should also consider the appropriate formats which will create a convincing brand concept with a consistent and apparent identity. Will these take place in the shape of letters, have an exclusive typeface or consider the use of typography carefully amongst the material?
Concept/Proposition
I am going to look at how typography and food can be connected through the restaurant environment. This may include creating moulds for food in the shape of letters; taking photographs of food as letters; engraving utensils and plates with letters and/or a variety of other ideas.
I also aim to produce a variety of printed material that is relevant in the restaurant environment which could include, but isn't restricted to, formats such as business cards; chalkboard specials; menus; napkins; wall art; promotional material; takeaway menus and uniforms.
I want to create a strong and consistent branding concept across both printed and web medias, and concentrate on creating a specific and unique experience for the target audience.
Background
Typography has been around for centuries, and is as current now as it was then. It can be seen everywhere in a variety of languages, tones and for different purposes. Designers, typographers, writers, educators and academics use it daily to communicate a message in visual, legible, informative and documentary ways. There are hundreds of fonts, grid systems, rules and terminology when using type, and this should be taken into account when creating the branding.
Target Audience
The target audience is for people who want a relaxing atmosphere to read books and do work away from their home environment, either on their lunch break, in the evening or on weekends. These people will either have jobs or be a student, academic or creative, and will be able to read a selection of books while having a coffee or bite to eat. The audience ranges from maturer students, business professionals, people having a study group and bookworms.
Tone of Voice
The tone of voice will be relaxed, warm and welcoming to let people feel able to get on with their work and read, as well as professional. This will be shown through the colours, type and language used throughout the branding.
Mandatory Requirements
A typographic theme should be apparent throughout the branding
Apply the branding to both print and web based media
Consider how technical, contextual and visual references can be used to relate to the typographical concept
Deliverables
- Appropriate printed material
- Good quality mock-ups of screen based media and other appropriate prototypes
No comments:
Post a Comment