Be SMART about the project -
Specific - Details exactly what needs to be done
Measurable - Achievements that can be measured in tersm of units or specific success criteria
Achievable - That resources, scope and scale are within your capabilities or capacity
Realistic - The objectives are possible to attain - which is important for your motivation
Time Bound - The period of time, target dates, schedule or timetable is clearly defined
Use words from the brief. Don't ignore the original brief even though you've rewritten it.
Justify the needs for your proposal.
- Who needs it?
- Why do they need it?
- What evidence can you provide to support your argument?
- Don't make empty statements
- What circumstances have created this need?
Describe your motivations
- What are your goals?
- What are your ambitions?
- What are your success criteria?
- What are your values?
- Political standpoint
- Environmental concerns
- Social factors
- Economic factors
Visualise the ending.
We had to pitch our ideas to our table and see what they thought. I asked for some feedback on my project as I felt I had hit a wall regarding how to make it stand out from current packaging. They discussed it with me and came up with some ideas:
- Die cut the packaging
- Have it hang from a hook (cardboard)
- Make it look healthy/organic - people like that
- Use different materials/patterns for different types of bacon - frosted areas for smoky etc
Having this gave me a lot of confidence to go ahead with the project as no one said that it was unrealistic or unachievable and seemed to be in similar situations.
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