Design Practise: OUGD404 - Readability, Legibility and Hierarchy

Visual
Metaphor
Metanym
Synecdoche

These are elements of how we understand the visual world.

'Work the metaphor. Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.'

Even though these are just images, they all have connotations with New York, as that is what we associate these things with.

The Big Apple
A visual metaphor is used to transfer the meaning from one image to another.

Statue of Liberty
Synecdoche - when a part is used to represent the whole, or vice versa. Quite simply, the main subject is substituted for something that is inherently connected to it. This substitution only works if what the synecdoche is, is universally recognised.

Yellow Cab
A visual metonym is a symbolic image that is used to make reference to something with a more literal meaning. Eg. a cross signifies the chruch. The viewer makes a connection between the image and the intended subject.

'In trying to seperate words from pictures we have to accept that words are pictures of letters'. - David Crow

For today's task we had to put out the sentences we made in bold, regular and light. We then had to mix around the fonts within the same point sizes, so there were varying weights in each sentence.

We then had to say each of these sentences to each other in the tone that we thought they were written in.

For the next task we had to pick five sentences using diferent weights and point sizes, and say them out loud to each other in the different tones we thought of them in.

For the final task, we had to think of five scenarios in our head and say these out loud to each other in the different tones, and each person in the group had to select the weights and sizes they thought the sentence was said in. We found that it sounded a lot differently in our head than it did when we said it out loud.
Here were my sentences that I thought depicted everyone elses verbal sentences:

The last task is to find 11 fonts that represent 11 different accents, which are:
Scottish
South African
Texan
Italian
Mexican
Brummie
Somerset
Cockney
German
Chinese
Swedish

South African - South Afrikas 2100