OUGD503 - Responsive: Roles and Responsibilities

This morning we bought three briefs along that we wanted to choose from as part of the collaborative brief. 

We picked three YCN briefs:

• Marriot Hotels
• BEAR
• Royal Albert Hall

We read through them and highlighted key words and thought of the pro's and cons for each project.

Royal Albert Hall

• Registered Charity
• Classical music, jazz, folk and world music, circus, rock and pop concerts, ballet and opera, dance, comedy, tennis, charity concerts
• Creative campaign to raise awareness of our charitable status
• Encourage individual donations to our fundraising efforts

Pros

• Interesting brief
• A lot of substance to it
• Challenging
• For a good cause

Cons

• Can't go to the place
• How would we get photographs if we can't go
• No immediate ideas

Marriot Hotels

• We would like you to create a campaign to encourage our target audience to join us in co-creating and re-imagining the future of travel at TravelBrilliantly.com
• The website is where we capture and celebrate ideas
• We want you to inspire people to share their ideas for the future of travel with us
• Being in the know is the new socio-culture

Pros

• Get to do web
• Travel is a topic we're interested in

Cons

• What is the brief actually asking???

BEAR

• You can produce as many designs as you see fit to demonstrate your thinking
• We launched cereal with eight back of packs that each took a letter theme
• Kids are reading them religiously and repeatedly
• We could make the alphabet theme more focal
• How could you help us make it become a clearer, stronger idea where kids can't wait to find the next letter in the alphabet?

Pros

• Thought of an original idea
• Fun to do
• Light-hearted

Cons

• Not very challenging
• Always do similar briefs

We are stuck between two of the briefs - BEAR and Royal Albert Hall.

Then we had to fill out a form which regarded roles and responsibilities that we are going to share, which we based on the BEAR brief.

Why have you chosen to work with your creative partner? What are your aims?

Worked well together before

We live together so can work on it a lot, can communicate easily face to face and can always work together on it

Same creative style and are both perfectionists

What are your specific areas of creative interest in this brief?

Illustration

Typography

Craft skills

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Good software skills - Illustrator for doing illustrations, InDesign for layout

Illustration

Idea generation

Laser cutter - for cutting letter shapes out

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Motivation - will make sure we work hard and stick to the deadlines - can encourage Sarah

Time management - Always plan and I'm eager to get started which will help with workload

Get up early - will be the one who can make drop in print slots etc

What will your specific roles be in the collaboration in relation to your brief?

Illustration

Ideas generation

Research into topics, BEAR, illustration, children

Resources - booking things like lasercut, digital print

What will your individual responsibilities be in relation to your brief?

Working to personal and collaborative deadlines

Being able to book and work lasercutter

Ask and give feedback continuously 

Work to a high standard

What will your joint responsibilities be?

Agreeing on a style to work in

Constant communication

Sticking to planning and time management