Products:
- Magazines
- Newspapers
- Zines
- Business cards
- Book covers
- Letterheads
- Stationary
- Leaflets
- Posters
- Packaging
- Mailshots
- Billboards
- Maps
- Wallpaper
- Bags
- Clothing
Considerations
- Laser printing
- Spot/Formula processes
- CMYK
- Scale
- Bleeds
- Stock
- Mock up/Prototypes
- Application
- Audience
- Distribution
- Cost
- Quantity
- Quality
As a class we discussed what we had, and we then added a few more to the list:
- Format
- Registration
- Composition
- Production
- Finishing
We also came up with a definition of Design for Print:
'In order to design for print the designer must take into consideration the appropriate audience, context, processes and materials to produce the expected physical outcome'
We then had to come up with as many print processes as we could:
- Foiling
- Screen printing
- Embossing
- Debossing
- Mono print
- Lino print
- Laser cut
- Spot varnish
- Etching
- Litho graph
- Letter press
- Wood block
- Laser printing
- Inkjet printing
- 3D printing
- Guilding
- Collograph
What Processes I Want To Learn
We now have to think of the processes that we want to learn this year.
- Screen printing
- Embossing/Debossing
- Guilding
We now have to find two examples for each of these within print:
Format
Colour
Production
Processes
Finishing
Stock
Colour
Production
Processes
Finishing
Stock
Stock
Neon by Mini
This image I took shows sometimes you need to print on something other than paper for it to be applied somewhere. For example this would have needed to be printed on a transparent sticker that wouldn't peel off in the rain etc because it is going on a car. It also needs to be able to be peeled of and not take any paint of with it. Taking into consideration where a printed design is going to be applied is very important when thinking of the right stock as it needs to be suitable.
This image I took shows sometimes you need to print on something other than paper for it to be applied somewhere. For example this would have needed to be printed on a transparent sticker that wouldn't peel off in the rain etc because it is going on a car. It also needs to be able to be peeled of and not take any paint of with it. Taking into consideration where a printed design is going to be applied is very important when thinking of the right stock as it needs to be suitable.
Mayu
This company needed their identity applied to a range of different materials. Here, the logo and colour is printed onto a paper stock for the packaging, as well as plastic bottles. They have considered carefully the colour of the actual product as they have applied the same one on to the packaging to keep the designs consistent. To be able to get the exact colour of a product you can Pantone match it to make sure it is right.
This company needed their identity applied to a range of different materials. Here, the logo and colour is printed onto a paper stock for the packaging, as well as plastic bottles. They have considered carefully the colour of the actual product as they have applied the same one on to the packaging to keep the designs consistent. To be able to get the exact colour of a product you can Pantone match it to make sure it is right.
Format
Bus shelter
By thinking about the format and where your design is going to be printed it can influence your design work. For example, here the designer has played on the fact the design is going to be printed on to glass, so the image is arrows smashing into glass to make it appear that the bus shelter is smashed.
By thinking about the format and where your design is going to be printed it can influence your design work. For example, here the designer has played on the fact the design is going to be printed on to glass, so the image is arrows smashing into glass to make it appear that the bus shelter is smashed.
Branding
This corporate identity project shows how the same design and identity can be applied to a range of different formats. By using the same pattern with a diagonal cut off onto white on the business cards, letterheads, car and everything else, as well as the same typography, it creates a consistent identity that people can is part of the same thing.
This corporate identity project shows how the same design and identity can be applied to a range of different formats. By using the same pattern with a diagonal cut off onto white on the business cards, letterheads, car and everything else, as well as the same typography, it creates a consistent identity that people can is part of the same thing.
Process
Screenprinting
This process is what people did before risographs and digital printers were invented. You expose a design onto a silk screen, like the picture below shows. You then make up the ink that you want, secure the screen to the table and tape any areas that you don't want printing.
This process is what people did before risographs and digital printers were invented. You expose a design onto a silk screen, like the picture below shows. You then make up the ink that you want, secure the screen to the table and tape any areas that you don't want printing.
You then get a squeegee and drag the ink over the screen, with stock underneath the screen.
This image is what I took throughout printing something, and you can see the ink has been dragged over the designs that are in the first image.
This image is what I took throughout printing something, and you can see the ink has been dragged over the designs that are in the first image.
People still do this method even though there are newer ways of printing because you can achieve a quality you can't from digital printing, and try different experiments. These can include using multiple colours at once to create a gradient effect, or mixing up neon and metallic colours.
Linoprint
This is a lino print I made, with a progress picture of the lino cut next to it. This process is where you carve out a design on lino, using lino cutting tools. The tool is like a scalpel but comes with different 'blades' so you can do intricate or large areas, straight or curved sections. You then roll ink on the design and the print it onto something. The area that isn't carved out prints, and there is the design! It creates a DIY effect, and you can use the lino cut again so you can make multiple prints in different colours etc.
This is a lino print I made, with a progress picture of the lino cut next to it. This process is where you carve out a design on lino, using lino cutting tools. The tool is like a scalpel but comes with different 'blades' so you can do intricate or large areas, straight or curved sections. You then roll ink on the design and the print it onto something. The area that isn't carved out prints, and there is the design! It creates a DIY effect, and you can use the lino cut again so you can make multiple prints in different colours etc.
Colour
Colours in Screen Printing
Colours in Screen Printing
The good thing about screen printing is the different colours you can get as opposed to when you digital print. You can mix any colour you want and get neons and metallics. Here is a green colour I mixed using blue, green and white. It was very bright, and when I printed onto different stocks it produced a colour that couldn't be achieved by digitally printing it.
Photocopy
Photocopying black and white prints is a cheap way of recreating something. It was used in the punk movement a lot to show DIY aspects and create lots of prints for a small price.
Photocopy
Photocopying black and white prints is a cheap way of recreating something. It was used in the punk movement a lot to show DIY aspects and create lots of prints for a small price.
Production
Book Binding
There are lots of different types of book binding, and this is a coptic stitch. It's important to think about binding when you're designing a book as it can affect a lot of things about the finish and how you assemble it. It can affect how you read it, for example this stitch allows the book to be laid flat to read. It can also affect the durability and the overall tone of it.
There are lots of different types of book binding, and this is a coptic stitch. It's important to think about binding when you're designing a book as it can affect a lot of things about the finish and how you assemble it. It can affect how you read it, for example this stitch allows the book to be laid flat to read. It can also affect the durability and the overall tone of it.
Packaging
The concept and production of this packaging is really clever. It is for pistachio nuts, and the way you open the packaging is like how you open a pistachio, and the packaging also acts as an open tray for the pistachios so you don't have to use a bowl or reach to the bottom of a long packet.
The concept and production of this packaging is really clever. It is for pistachio nuts, and the way you open the packaging is like how you open a pistachio, and the packaging also acts as an open tray for the pistachios so you don't have to use a bowl or reach to the bottom of a long packet.
Finishing
Guilding
Guilding
This is a diary with silver guilding on the edge of the pages. This makes the book seem more special and something the owner would want to take more care of than a diary with none. I think the fact that it is silver as well makes it more luxurious because it is a metallic colour and often associated with expensive things.
Debossing/Embossing
This branding project for a hotel uses embossing and debossing in its stationary, and I think it works really well to create a sophisticated and polished finish to the designs. They wouldn't be nearly as unique and luxurious had they just been printed.
This branding project for a hotel uses embossing and debossing in its stationary, and I think it works really well to create a sophisticated and polished finish to the designs. They wouldn't be nearly as unique and luxurious had they just been printed.
We also need to bring in 5 examples of print for next weeks session.
8 Faces
This book has interviews with different designers and examples of different typefaces. Because it is aimed at designers it has a unique finish on the cover, which is debossing and foiling.
8 Faces
This book has interviews with different designers and examples of different typefaces. Because it is aimed at designers it has a unique finish on the cover, which is debossing and foiling.
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