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Tuesday, 19 February 2013

OUGD406 - Communication Is A Virus

I am in a group of six with Sophie, Jane, James, Priyesh and Kirsty, and we have to 'produce a graphics response that engages with a specific audience' for a set task which is to 'drink tea'. 
Here are our initial ideas:


  • We could brand a new tea shop, like there are coffee shops
  • Could have a magazine promotion where there is a free sachet of tea attached to the page like perfume/make up ads
  • Tea vs Coffee quiz
  • App with checklist for different types of tea, where shops are
  • Sell loose tea
  • 3 in 1 tea - with milk, sugar etc like Nescafe sachets
  • Could have option of buying branded reusable cup from shop, like Morrison's bag for life etc to bring and refill for cheaper tea
  • Twitter account - people can tweet the blends of tea they drink from shop, get next tea half price if they tweet the company and take a picture of their tea - 'tweet your tea'
  • Concept of having lots of flavours so people can mix and match their own flavours with pick and mix style boxes in shop
  • Could sell cakes and snacks in shop to compliment tea
  • Have information (app, menu) which says what food goes best with what tea
  • Questionnaire for 'what kind of tea suits you' matching flavours with personality
  • Tea of the week - highest voted combo/seasonal/etc
  • Could have portable stalls or sections in supermarkets etc for on the go tea
We are going to brand a new tea shop, and have the option of buying loose tea to take home and brew yourself, or to buy it in the cafe and sit down. We want to make it a personal and social experience, with the option of tweeting your tea and getting feedback on different blends. I started doing some research which can be found here.

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