Van De Graaf
A van de graaf canon is a historical reconstruction of a method that may have been used in book design to divide a page in pleasing proportions. Also known as the secret canon. It works for any page width:height ratio.
Using the custom paper size I made for this lesson I applied a van de graaf grid:
Leading
Printed collateral (text) is read by the eye of a distance of 30-35cm. Overlong and overshort lines tire the eye.
What works best
15 point sans serif
17 point leading
20 point sans serif
24 point leading
28 point sans serif
32 point leading
The key is ease of reading. Text must no impair rhythm of reading. This cannot be applied to titles or subtitles.
Advertising functions require headings to stand out and be absorbed by the eye.
Margin Proportions
Margins can have an influence on the overall feel of a page or print.
Too small - looks over full
Too big - exaggeration
Bad proportions have same width margins like 1,1,1,3 and well proportioned margins could have a larger left margins, which is applicable to literature.
I then made up lots of grids, which I am then going to digitise:
Here are the digitised versions:
I then had to look at magazines which were about nature. I went on Issu and looked at a couple.
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