Line length and distance affects readability as the more lines text uses, it makes you pause after each one, therefore if a sentence is just on one line it is easier to digest.
Script fonts are display fonts, and the amount of words affect readability as they are chaotic and take time to digest. When it is bodycopy it is illegible, but when there are too many words enlarged it is too chaotic.
Look and Listen are the two things that we need to be capable of as designers.
The solution to a problem of communication through design.
Semiotics
Sign
Symbol
Signifier
Apple -
Sign for Apple Mac
Symbolies an apple, not an actual apple
Signifies creativity, independence, quality and lifestyle
We will work with type, type and image, and type as image.
Visual literacy is multicultural and a global language.
Pictograms are found at airports because it is an international language.
For this weeks task we had to stick up the five fonts we collected in the most readable point size, and discuss them.
We then had to trace the letterforms that we bought in, and make them into thinner and bolder fonts.
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