Today we presented the answer to the question we got last week, and then got feedback on it. My question was How crucial is it to learn colour theory? which is on my design practise blog.
As my answer was based on how useful it is when working with the printing process in print, although it was right, there are other areas where it would be useful. For example, if you are working for screen, then my answer isn't relevant as there is no printing process. For this, legibility and readability play an important role in understanding colour theory. As a designer you need to know what colours work, and how using complimentary colours together can affect legibility because they can hurt the eye and make it hard to read or look at type and image. And if you use something like yellow type on white, whether it be on screen or in print, it can really affect the way you read the bodycopy, and can dramatically affect readability. There are also the aesthetics to consider, and choosing colours which work well together to provide an engaging and aesthetically pleasing piece of design to look at, to draw people in.
Another note I picked up on was the fact that if you want white colour on printed stock, you can use a tint or 4 process colour on white paper, because the colour is made up of dots, and you wouldn't be able to see them. However, if you are going to use a different coloured stock you will have to use a formula colour because it is flat, and there are no spots which make up the colour as it is pre-mixed, as you would be able to see them through the 4 process colour.
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